May 30, 2002 New York, NY --
Last January Crunch launched it's highly touted upscale magazine. At a lengthy 230 pages there will only be two editions per year. Ironically, it barely mentions fitness, preferring to refer to sex more often. With an initial circulation of 200,000, the magazine is distributed on newsstands throughout the US, on Jet Blue Airlines and an additional 80,000 available to the members of Crunch gyms nationwide.
The magazine reflects Manhattan, the birthplace of Crunch Fitness thus favoring glitz, glamour, gossip and gadgets. Also true to the outlandish personality in their clubs (recall cardio strip tease), the magazine "embraces the brilliant and the bizarre.
The first celebrity section was done with Juliette Lewis whose picture dons the cover. It also visit Christopher Walken's kitchen, Gil Scott Heron's Harlem home and one of Todd English's plush restaurants.
On the more serious side, they give a female's perspective on the Taliban's treatment of women and covers LA hoods who are learning life through cricket, the circus clowns of the 21st century and a man you probably ought to see if you're facing a long stretch inside.
The magazine also features music and movies, gurus of various cosmopolitan topics. The first issue also includes a bonus insert of "Crunch's first annual every other day calendar for lazy people."
Doug Levine, founder of Crunch, teamed with custom publishers Profile Pursuit to create the magazine. ``This magazine gives the Crunch brand a voice,'' said Doug. ``It allows us to take our 'no judgments' philosophy and our unconventional sense of humor to the next level with whimsical features including the Sex & the City vs. Sopranos workout, compelling profiles and interesting design.''
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