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Supermodel Rachel Hunter Promotes Achievable Healthy Weight Loss
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(6/29/07) 2/3's of women have unrealistic expectations in weight loss, this is driven by the past images in the fashion industry of alternate thin models. Now, a supermodel, Rachel Hunter, is looking to change all that.
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Press Release:
June 29, 2007 Englewood Cliffs, N.J.--
The trend of the ideal woman's body being thinner and thinner appears to be abating. And the charge is being led by none other than supermodel Rachel Hunter. This is a relief to the American population where two out of three women are overweight.
In the past year, the fashion industry has come under increased scrutiny for fostering unrealistic images of beauty, and action has been taken to correct past sins:
- Spain's Fashion Week banned models' sized zero to two from walking the runway during the shows.
- Cosmopolitan declared a ban on models smaller than size 8
- Vogue Magazine embraced a plus-sized figure, Jennifer Hudson, by featuring her on the cover.
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"I have always tried to be my own person and live up to my own definition of an ideal size that feels right for me and for my body,"
It will take a super model like Rachel Hunter (above) to reverse the adverse pressure placed upon women to be ulta-thin.
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Slim-Fast, a maker of low calorie shakes and meal bars, has joined forces with supermodel Rachel Hunter and iVillage, to help women achieve realistic and healthy weight loss. It is a new campaign called, "Find Your Slim." The campaign features women representing "real" body shapes and sizes with messages such as, "We believe in hips, not hip bones."
The campaign is a new point of view that there is no one ideal weight or size that suits everyone, and that each individual should set their own personal weight loss goal that is realistic and achievable.
"I have always tried to be my own person and live up to my own definition of an ideal size that feels right for me and for my body," explained internationally renowned supermodel, actress and mother, Rachel Hunter. "When I heard about the Find Your Slim campaign, I thought it was refreshing for a weight loss company to deliver a message that was empowering -- it's freeing to be encouraged to set and achieve your own personal weight loss goal. That was a message I wanted to help spread."
According to a new psychographic study by a division of Yankelovich conducted by noted psychologist Dr. Denise Martz, about the "Psychology of Size, " almost 2/3's of the women have unrealistic expectations in weight loss. The research looked at body image and size and its impact on weight loss.
"Over the years, we've come to realize the impact unrealistic expectations of size can have on quality of life," stated Dr. Denise Martz, practicing psychologist, professor and expert in the area of body image and size. She continued, "If women are not happy with their size it creates avoidance behaviors and they don't engage in life.
This research confirms the pressures women feel from magazines and TV to be thin impacts them in negative ways. In my experience, I've seen these pressures are, in fact, de-motivating for women when it comes to achieving weight loss goals."
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The Rachel Hunter Weight Loss Contest
People can log on to iVillage.com and join Rachel Hunter by entering a 10-week "Find Your Slim" contest. Rachel will incorporate Slim-Fast into her life as an approach to reaching her personal weight loss goal and will encourage consumers to do the same by setting a simple, doable weight loss goal of between 10 and 20 pounds.
Source: Slim-Fast
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